Articles Authored By Casey Reid

January 24th, 2023

• Case Studies
• Experiential Marketing
• Festivals

Bear Shadow: An Experiential Event Case Study

Bear Shadow: An Experiential Event Case Study Our favorite of many experiential marketing examples, the highlands Food & Wine Festival has become a regional phenomenon, driving huge jumps in sales. January 24th, 2023 January 24th, 2023 Casey Reid

May 26th, 2020

• Experiential Marketing

This Intermission Could Be A Long One.

This Intermission Could Be A Long One. Heading into 2020, the experiential industry was predicting its best year ever. The economy was booming, businesses were expanding their horizons in multiple dimensions, and the whole world was on the move. May 26th, 2020 May 26th, 2020 Casey Reid

March 5th, 2019

• Experiential Marketing
• Planning and Budgeting

Why Live Music Should Be a Part of Your Marketing Plan This Year

Why Live Music Should Be a Part of Your Marketing Plan This Year Work a live music event into your marketing plan and budget this year. Win back a geneuine emotional connection with your audience with an experience. March 13th, 2019 March 5th, 2019 Casey Reid

January 15th, 2019

• Experiential Marketing
• Festivals
• Planning and Budgeting

The Great Need for Green Events

The Great Need for Green Events Just one weekend event wastes 12,500 lbs. Make your event green and ecofriendly by going paperless, recycling, greening, and using innovative power sources. March 13th, 2019 January 15th, 2019 Casey Reid

December 3rd, 2018

• Experiential Marketing
• Planning and Budgeting

Do Good, Be Good: The Socially Conscious Meetings Trend

Do Good, Be Good: The Socially Conscious Meetings Trend Corporate social responsibility (CSR) is fueling the socially conscious meeting trend, citing the need for a thriving and engaged corporate culture. March 13th, 2019 December 3rd, 2018 Casey Reid

November 5th, 2018

• Case Studies
• Experiential Marketing

CHOP Cancer: An Experiential Event Case Study

CHOP Cancer: An Experiential Event Case Study An experiential event example for cooking competition fans everywhere: CHOP Cancer was a successful fundrasier for the Cancer Survivors Park in Greenville. March 13th, 2019 November 5th, 2018 Casey Reid

October 7th, 2018

• Experiential Marketing
• Planning and Budgeting

Sponsorship: How to Get Your ROI

Sponsorship: How to Get Your ROI Here are a number of ideas for making your sponsorships count—and how to become a sponsorship marketing superstar by getting an ROI that will keep giving. March 13th, 2019 October 7th, 2018 Casey Reid

September 4th, 2018

• Case Studies
• Experiential Marketing

Verizon Wireless: An Experiential Event Case Study

Verizon Wireless: An Experiential Event Case Study For the Verizon Winner's Circle experience, we produced a private experience at Universal Studios during which guests enjoyed an all-inclusive street party. March 13th, 2019 September 4th, 2018 Casey Reid

August 9th, 2018

• Case Studies
• Experiential Marketing
• Festivals

Highlands Food & Wine Festival: An Experiential Event Case Study

Highlands Food & Wine Festival: An Experiential Event Case Study Our favorite of many experiential marketing examples, the highlands Food & Wine Festival has become a regional phenomenon, driving huge jumps in sales. January 24th, 2023 August 9th, 2018 Casey Reid

July 25th, 2018

• Experiential Marketing

Event Management Agency Vs. PR Agency: What’s the Difference?

Event Management Agency Vs. PR Agency: What’s the Difference? Select an event Mmanagement agency to effectively budget, plan, and produce a quality experience. Select a PR agency to manage your reputation long-term. March 13th, 2019 July 25th, 2018 Casey Reid