As most trends in the marketing industry indicate, audiences are savvier than ever before and want a multi-dimensional experience.
This holds true for internal and employee-based events.
Meetings that incorporate cultural, charitable or environmental elements are increasingly important as large corporations wish to gain a more down-to-earth relationship with employees.
Meet to Inspire, Unite, and Do Good
Regardless of meeting objective, there is a long-term return for doing good that exceeds far beyond the financial bottom line. Corporate social responsibility (CSR) is fueling the trend, citing the need for not only a healthy corporate culture but also good PR.
Examples of CSR based meetings include:
- A visit to a local orphanage.
- Painting a school or community team-building with Habitat for Humanity or another affordable housing nonprofit.
- The incorporation of a cultural ambassador that can educate employees on the customs and needs of a certain community.
This is good news for employees, company stakeholders, and communities alike.
Want more good news? This “trend” is not likely to wane. More and more employers are realizing that deep employee engagement is directly linked to the bottom line.
In the 23+ years that I’ve been in the business, I’ve attended a lot of meetings and a lot of events. The ones that got attendees to interact with each other and give back to the community are the ones that stick with me to this day. Extend a hand and you will extend your event 10-fold in the hearts and minds of your audience.