January 24th, 2023
Bear Shadow: An Experiential Event Case Study
Highlands and the surrounding communities had experienced the power of successful live events to drive positive economic impact during shoulder seasons with the inception of Highlands Food & Wine. The festival not only resulted in sold-out lodging and record retail…
Bear Shadow: An Experiential Event Case Study Our favorite of many experiential marketing examples, the highlands Food & Wine Festival has become a regional phenomenon, driving huge jumps in sales. Casey Reid