Final Encore CHOP Cancer Greenville SC Cancer Survivors Park Signature Fundraising Benefit Event by Eleven Experiential Marketing Agency

The Cancer Survivors Park was a new, and yet-to-be-built park in Greenville, SC.

The park’s foundation was looking for a completely unique event that would not only provide operating dollars for the park once completed, but also would provide a PR vehicle to boost awareness and gain support throughout the community.

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Challenges

  • To create a different, innovative event in a city with a saturated charity event calendar.
  • To create an event that could engage top city leaders and influencers, with the ability to raise $200K+.

"The park’s foundation was looking for a completely unique event that would not only provide operating dollars for the park once completed, but also would provide a PR vehicle to boost awareness. Christy Medford"

Guests getting to experience food cooked by excellent chefs competing in CHOP Cancer Greenville SC Cancer Survivors Park Signature Fundraiser Managed by Eleven Events
Guests experiencing food cooked by CHOP competitors.

Solutions

Eleven Events conceptualized and produced a chef competition: CHOP Cancer. Capitalizing on the popularity of the hit TV show, CHOP, 18 community leaders and influencers were “tapped” to compete in the live cooking competition and to compete through team and individual fundraising.

Results

  • Over 800 people attended the first CHOP Cancer event in 2015.
  • From 2015-2017, CHOP Cancer raised over $450K for the Cancer Survivors Park .

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