The Highlands Food & Wine Festival is a celebration of culinary excellence. Segmented into mini-events, festival attendees savor local cuisine, sample the best craft beer, cocktails, and wines—all while enjoying the gentle atmosphere of a quaint mountain town. Musical artists are a crowning jewel of the festival and have included Dawes, The Lone Bellow, JJ Grey & MOFRO, Rhiannon Giddens, Preservation Hall Jazz Band, Mavis Staples, Robert Earl Keen, Blind Boys of Alabama, and Bruce Hornsby.
In year 3, the festival was a complete sellout, with retailers and hotels reporting 1.5M+ in revenue for the November weekend. Sales at key retailers were up almost 500% as compared to sales on the same weekend in 2015. Eleven Events managed concept, marketing/PR, talent booking, production, and operations of the entire festival.